Our process helps you unlock empathetic brand truths and build strategies that amplify inclusivity.
The heart of GROW’s success is rooted in the "radical honesty" of our diverse team of Truths Tellers. Some Truths Teller teams focus on crafting sustainable strategies. Others help inspire deeper inclusion within creative messaging. Still, others can help organizations create and sustain inclusive environments. Individually, we've consulted or collaborated with agencies and corporations that span the globe. Now, we work together to help you and your teams build sustainable growth through inclusion.
OFFERINGS
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GROW's structured offerings help organizations and the brands they serve build sustainable inclusion.
Belonging Briefs are insight-driven findings crafted to help organizations and brands create measurable and sustainable inclusion. With organizational inclusivity work Belonging Briefs are delivered to the executive team. These can set the stage for executive Truths Coaching. When doing branded inclusion Belonging Briefs are shared with the strategy and/or creative teams, laying the foundation amplifying inclusive messaging.
For those looking to expanding internal inclusion Jean and her Truths Tellers can help you craft various internal Cultural Engagement experiences. GROW’s highly diverse range of Truths Tellers bring fresh perspectives on how to facilitate sustainable inclusion.
GROW can also help your organization Reimagine Recruitment by accessing your current practices and then presenting ideas that will challenge the all too common, and risky, “cultural fit” model.
Creative Audits are deep dives into creative work, accessing cultural sensitivity and matching it to strategic brand goals. Creative Audits often employed while building strategy, for assessing creative, or for a review of new business pitches.
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TRUTHS TELLERS
Jean’s work spans the globe and as Chief Truths Teller she leads a select team of Truths Tellers who provide clients with strategic branding assessments facilitated by “radical honesty.” GROW’s Truths Tellers come from a wide array of cultural and social backgrounds. All have branding experience. They share their wisdom as either strategic collaborators teaming up with Jean to help you amplify inclusion. Or Truths Tellers can share unvarnished truths in one-hour Zoom roundtables.
You’ll find Jean and many of her Truths Tellers quoted in Admap, Advertising Age, The Drum, The Huffington Post, Fortune, NPR’s Marketplace, The New European, WARC and others. Among us are authors and editors: Advertising Creative: Strategy, Copy, and Design (Jean Grow), The Convergence Crisis (Joanna Jenkins), Advertising & Society Quarterly (Ed Timke) and Race in the Marketplace: Crossing Critical Boundaries (Kevin Thomas). Others have won national design awards (Ellen Wagner) or are former Forbes 30 under 30 recipients (Jeff Lopez). A number live abroad and/or travel the globe, bringing unusual perspectives and skills: including a fellow from the London School of Economics (Marta Mensa), a globe-trotting negotiator with criminal justice experience (Scott Tillema), and a British brand semiotician (Chris Arning). No matter which GROW Truths Teller you work with, from first-generation college graduates to seasoned professionals, they will help your team unlock empathetic truths, build strategies and create resonant messaging that will amplify sustainable inclusion.
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COMMUNITY PARTNERS
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GROW strongly encourages clients to connect with Community Partners, providing, engagement in support of the Community Partner’s mission. Clients experience meaningful engagement with diverse communities, facilitating deeper understandings, while potentially opening the door to diverse future talent.
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GROW TRUTHS
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The GROW team is unfailingly Transparent, empathetically Respectful, and Understanding that the journey toward inclusion takes time. We are Trustworthy to the core, and always Honest as we embrace the challenges that come with this work. In the end, we are Seekers of TRUTHS.
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If you are interested in breaking with the traditions of the past to cultivate a better tomorrow, contact GROW. Let Jean, and her Truths Tellers, help you create strategies to amplify sustainable inclusion.